This summer, Cleo launched it's new rebrand.

Almost 10 years since its foundation as a finance app targeting Gen Z users at the beginning of their finance journey, Cleo had outgrown its juvenile design style. 

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The challenge was to retain Cleo's signature tone of voice while leveling up into a future-focused fintech brand for everyone, not just Gen Z. 

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As Social Media Manager, I worked directly with the CMO, Head of Design, and Head of Organic Marketing  to ensure a smooth and successful transition across all social platforms.