Cleo's Confessional
Corner

Everyone overspends on something... but are you brave enough to confess to what it is? 

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Welcome to Cleo's Confessional Corner. 

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This was Cleo's first in-person activation, taking place in New York City. We gave away free coffee at Unregular Bakery in Union Square to anyone who downloaded the app and set up a Cleo savings account. In the back of the cafe we hosted confessional-style interviews which would later launch into a viral series across social media. Those who were brave enough to confess were given a free pastry or donut from the bakery. 

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The idea behind this campaign was to encourage savings before the holiday season and reach our goal of 200 app downloads/day. By the end of the 2 days managed to exceeded our app download goal by over 100+ downloads.

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I was a key component of this campaign from early ideation phase to day-of activation. This was a special campaign to be part of, as it was the first ever in-person activation at Cleo. I created a detailed content strategy for the month leading up to the event, day-of, and the confessional video series.