As a Social Media Manger tasked with reaching quarterly KPIs, and a desire to engage and entertain our audience, Free Money Friday was born. 

 

Free Money Friday (FMF) was a weekly sweepstakes with a goal of incentivize people to engage with Cleo. Each week, Cleo gives away a prize to one lucky winner who participates in the action that is being promoted that week. The action might be to finish a chat flow on the app, take a survey, review the app, or tag a friend in the comments on Cleo's socials. 

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So, how does this support the business? 

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Free Money Friday casts a wide net over the business, providing a variety of teams to take advantage of its potential and reach quarterly KPIs . The company has successfully used Free Money Friday to drive user engagement both in app and on social media, increase app reviews, reach new audiences, and overall increase app downloads.