Fruit and Veggie Collection | Big Bud Press
Creative Strategist / Photo Assistant | August 2026
Big Bud Press launched a limited addition fruit and veggie print.
The goal of this campaign was to highlight the fun, whimsical nature of the print through kitschy in-studio imagery and highlight real-life wear thorough lifestyle photoshoots and farmers market - type imagery.
This campaign included:
- in- studio styling and photoshoots
- lifestyle photoshoots
- short-from social media videos
- website banners and promotional material
Jumpsuit Rebirth | Big Bud Press
Creative Strategist / Photo Assistant | August 2026
Big Bud Press is re-introducing the iconic jumpsuit with a futuristic spin on it. The goal was to bring new energy into an old (but classic) staple piece. We did so by styling the jumpsuits with a y2k, futuristic pop art inspiration
This campaign included:
- in- studio styling and photoshoots
- short-from social media videos
- website banners and promotional material
35th Birthday Sale | Offe Market
Social Media Manager / Content Producer | March 2026
Rachel turns 35, so what does that mean? Surprise — 35% off.
The goal of this campaign was to make March 2026 the biggest sales month in Offe Market’s history. To build anticipation and create a strong sense of urgency, I developed a social-first campaign centered around a one-day, sitewide 35% off sale.
The campaign leveraged multiple social touchpoints to build momentum and FOMO, including story teasers, promotional content, a mystery box giveaway, and three viral short-form videos that extended the campaign’s reach beyond Offe Market’s existing audience.
The campaign ultimately drove Offe Market’s highest sales performance in the history of the business, successfully turning a milestone birthday into a high-impact, social-led sales moment.
Winberry World
Winberry World | Los Angeles | 2026
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A personal art brand showcasing my strengths in photography, set design, art direction, graphic design, and sustainable fashion
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I concept, produce, and publish all content across platforms.
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Create immersive Polaroid photo booth installations using upcycled materials. Produce and sell photos and custom cards at events, birhtday's and pop-ups, such as KCRW's PieFest.
@winberry_world
Cleo Rebrand | Meet Cleo
Social Media Manager | March 2025
In the summer of 2024, Cleo launched it's new rebrand.Almost 10 years since its foundation as a finance app targeting Gen-Z users at the beginning of their finance journey, Cleo had outgrown its juvenile design style.
The challenge was to retain Cleo's signature tone of voice while leveling up into a future-focused fintech brand for everyone, not just Gen Z.
As Social Media Manager, I worked directly with the CMO, Head of Design, and Head of Organic Marketing to ensure a smooth and successful transition across all social platforms.
Cleo's Confessional Corner | Meet Cleo
Social Media Manager / Producer | September 2024
Everyone overspends on something... but are you brave enough to confess to what it is?
Welcome to Cleo's Confessional Corner.
This was Cleo's first in-person activation, taking place in New York City. We gave away free coffee at Unregular Bakery in Union Square to anyone who downloaded the app and set up a Cleo savings account. In the back of the cafe we hosted confessional-style interviews which would later launch into a viral series across social media. Those who were brave enough to confess were given a free pastry or donut from the bakery.
The idea behind this campaign was to encourage savings before the holiday season and reach our goal of 200 app downloads/day. By the end of the 2 days managed to exceeded our app download goal by over 100+ downloads.
I was a key component of this campaign from early ideation phase to day-of activation. This was a special campaign to be part of, as it was the first ever in-person activation at Cleo. I created a detailed content strategy for the month leading up to the event, day-of, and the confessional video series.
Cleo's Chief Spending Officer | Meet Cleo
Social Media Manager / Producer | June 2024
In Fall of 2023, applications opened for Cleo's Chief Spending Officer. Not a title you're familiar with? Well that's because we made it up.
This was the first social media campaign that I managed and produced from start to finish, and it was Cleo's most successful social media campaign to date.
The Idea:
Conduct a social experiment where we pit human money-decision-making against Cleo's advanced AI. Will Gen Z Voters chose to blow the CSO's budget? Or will they empower her to save?
Cleo announced on TikTok that we were hiring a Chief Spending Officer who will get paid $10,000 to give up their spending autonomy for 1 week. This CSO's only job would to live according to the whims of Cleo users who vote in-app daily on how the CSO will spend their budget.
Each day for a week, Cleo users could log on and vote for what they wanted their CSO to do. Spend or save. Each day I would follow our CSO around New York City and document a video born in reaction to the choices of the Cleo voters. Wild posters were erected each day with the updated prompt that was live in the app and a QR code to download Cleo and vote. We designed Cleo's first ever billboard that stood in Williamsburg for the duration of the voting week.
The Outcome:
- 2 Million CSO applications form TikTok duets (😱)
- Shorty Awards Finalist
- Majority of votes were for the CSO to save her cash and build her future 💙
