WINBERRY WORLD
Welcome! I'm Emily, I love creating and bringing my ideas to life. I'm a social media manager and content creator with a passion for editing, color, and originality. In my free time you'll find me making comics, upcycling an old shirt, or dancing on my rollerskates! Please enjoy this high level overview of my work in social media and marketing.
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Social Media Management
Offe Market | Los Angeles | November 2025 - Present
- Lead end-to-end content production (planning, shooting, editing, and publishing) for Instagram and TikTok to promote online and in-store sales, events, and telling the founder story.
- Develop and manage a strategic social media content calendar aligned with product launches, campaigns, and brand growth initiatives.
- Capture in-person content at live events and social activations, creating dynamic, videos and stories to drive engagement.
- Deliver monthly performance analytics and strategic recommendations, contributing to a 20% increase in overall engagement since start of role.
@OffeMarket
Winberry World
Winberry World | Los Angeles | 2026
- A multidisciplinary personal art brand showcasing strengths in video editing, photography, set design, art direction, illustration, and sustainable fashion; concept, produce, and publish all content across platforms.
- Develop cohesive visual storytelling and brand identity across digital and in-person experiences, blending sustainability with experiential design.
- Conceptualized and built an immersive photo booth installation using upcycled materials, capturing Polaroid portraits for guests and creating an interactive community art experience.
- Produced and sold custom, handmade Valentine’s collections at two pop-up events, selling out inventory at both activations due to demand.
@winberry_world
UGC/Content Creator
MISC. | Los Angeles/Hybrid | 2023-2026
- Produced, shot, and edited digital content for podcasters, comedians, entrepreneurs, and small businesses, delivering platform-optimized video assets that strengthened brand voice and audience engagement.
- Created UGC-style content for brands, combining storytelling,
on-camera presence, and strategic editing to drive relatability, conversions, and social growth.
- Below are highlights of clients I have worked closely with
@Allisonoconor | @arnoldmyintbna | @OffeMarket | @
Event Video Producer
Velocity | Los Angeles | November 2025
- Led social media video production for a 3-day live event, capturing and delivering real-time, high-engagement content.
- Conducted on-camera interviews with high-profile guest speakers, developing compelling questions and adapting dynamically on-site.
- Captured behind-the-scenes footage and collaborated closely with the Director of Photography and photographers to ensure cohesive visual storytelling.
- Assisted with day-of content management and posting across social platforms to maintain timely, consistent event coverage.
Social Media Manager
and Content Producer
Cleo AI | Remote | April 2023 - April 2025
- Managed social media content calendar and quarterly budget across all channels, ensuring alignment with brand, growth, and revenue goals.
- Planned and executed cross-functional campaigns from concept to launch, leading meetings, delegating responsibilities, and collaborating with design, product, growth, and email teams.
- Produced in-house video and photography content while contracting and directing influencers and creators to expand brand reach and maintain trend relevance.
- Presented monthly KPI performance reports to stakeholders and led key social components of a comprehensive brand redesign across all platforms.
Lead Video Producer
Athens Services | Los Angeles | May 2021 - April 2023
- Began as a Recycling Coordinator educating customers on sustainability initiatives, then transitioned into the Marketing Department to expand community education through digital media.
- Launched and led the company’s YouTube channel, producing educational video content focused on recycling and environmental stewardship.
- Managed social media strategy and content production, creating bespoke graphics and video assets to support brand awareness and customer education.
- Drove new customer acquisition initiatives through evergreen social media marketing campaigns designed to inform, engage, and convert audiences.
