February 2023, Athens Services

The Insight: A lot of folks think the chasing arrows on the bottom of plastic products are telling you that it is recyclable. This is a common misconception that almost everyone is made to believe through false advertisements. The truth is that each number in the chasing arrow is just telling you what TYPE of plastic something is made of.

The Goal: educate folks on the meaning of each recycling number with engaging and relatable content. 

My Role: For this project, I lead point on conceptualizing the campaign, content creation, and planning the campaign calendar.

This campaign consisted of weekly posts on Instagram for each recycling number (1-7) and weekly Instagram Reels about relevant recycling topics and questions. Posting these simultaneously helped increase engagement using the power of the algorithm.